Rob’s Blog

Quest Funnel Web Profiler, Great Keyword Density Visualization Tool

Funnel Web Profiler from Quest is a great way to visualize the structure and density of your website. Although this software is not being updated anymore it is still one of the best tools out there for website layout visualization and keyword density visualization.

I recently found myself trying to explain to a friend the virtues of a silo based content structure as well as tried to articulate the idea of keyword mountains and found it difficult because unless you have seen a website from a topographical perspective it is hard to grasp.

For your reference I have created the following two examples of content structure and keyword density. The first from BruceClay.com, a pioneer in natural search engine optimization and the second from a training and development company owned by the friend mentioned above. By viewing the thumbnails below you will clearly understand the difference in content structure and keyword density.

First up is my friends company, the example….
Content Structure Visualization

Keyword Density Map

Next an example from Bruce Clay…
Content Structure Visualization

Keyword Density Map

When comparing the content structure of each you can see very clearly using this tool that Bruce Clay has a silo content structure, guiding the search engines deep into very relevant, content rich folders. When you look closely at the example website you see a more flat structure that makes for a diluted density.

When comparing the keyword density maps you see that Bruce Clay has specific, separate mountains of content as compared to the example website, while it may have some dense keyword areas the mountains or islands of content is still very interconnected. In an optimal design you would see towering keyword density in separate more distant islands.

Anyhow, food for thought and discussion as always.