Eastern Canada NHL Brands Popularity according to Google
February 26th, 2009 Posted in Search Trends, Home PageI thought for this post it may be interesting to look at something that spans two parts of my life, hockey and online marketing. This week I asked Google to compare the Ottawa Senators, Toronto Maple Leafs and the Montreal Canadiens to try and get a feel for who has the strongest online brand, measured by search volume.
As you can see the Toronto Maple Leafs (red line) are garnering the most weekly search volume out of the 3 NHL teams in eastern Canada.
Some other observations:
- in April as you would expect there is growth as teams enter the playoffs
- significant growth the further teams make it such as Montreal
- very sharp drops as teams get bumped out
- in the case of the Ottawa Senators you can see as their 2008-2009 season goes on and their record worsens they are starting to get less and less searches online
I am also sure if I was to go down to the weekly detail I could map the bumps in search volume to wins / losses, trades or even coaches being fired. Anyhow all pretty expected trends but I was surprised by the strentgh of the Toronto Maple Leafes brand.
You must be logged in to post a comment.