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	<title>Rob's Blog</title>
	<link>http://www.robcharlebois.com/blog</link>
	<description>ECommerce sales information and opinions from Rob Charlebois, selling online since 1998, driving over 20M in annual ECommerce sales.</description>
	<pubDate>Mon, 21 Apr 2008 01:12:08 +0000</pubDate>
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		<title>Corel Painter Videos</title>
		<link>http://www.robcharlebois.com/blog/2008/04/21/corel-painter-videos/</link>
		<comments>http://www.robcharlebois.com/blog/2008/04/21/corel-painter-videos/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 00:44:49 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Corel Painter X]]></category>

		<category><![CDATA[Recent Entries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2008/04/21/corel-painter-videos/</guid>
		<description><![CDATA[Everyone, I thought I would show you some videos I have found that show the power of Corel Painter. Every time I search I seem to find more an more Corel Painter videos. For more information on Corel Painter on the Corel Website, click here.
Check these out, you will be amazed by the power of [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone, I thought I would show you some videos I have found that show the power of Corel Painter. Every time I search I seem to find more an more Corel Painter videos. For more information on <a href="http://www.corel.com/painter">Corel Painter on the Corel Website, click here.</a></p>
<p><strong>Check these out, you will be amazed by the power of Corel Painter.</strong></p>
<p>Corel Painter X Jeremy Sutton</p>
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<p>Batman (comic) - Speed painting with Corel Painter from Zargazerge<br />
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<p>Hugh Laurie - Speed Painting with corel Painter from Zargazerge<br />
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<p>Speed Painting in Corel Painter: Eye Study from mistatumnus<br />
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<p>Speed Painting in Corel Painter: Elliott Smith from mistatumnus<br />
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<p>Corel Painter X Demo from WatchMojo<br />
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		<title>Simple Ways to Increase Traffic from Google - Part 1</title>
		<link>http://www.robcharlebois.com/blog/2008/04/07/simple-ways-to-increase-traffic-from-google-part-1/</link>
		<comments>http://www.robcharlebois.com/blog/2008/04/07/simple-ways-to-increase-traffic-from-google-part-1/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 00:38:30 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Ottawa Online Marketing]]></category>

		<category><![CDATA[Natural Search Optimization]]></category>

		<category><![CDATA[Recent Entries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2008/04/07/simple-ways-to-increase-traffic-from-google-part-1/</guid>
		<description><![CDATA[I have recently spoken with a couple different small business in the Ottawa area who are looking to increase traffic from Google. While there are many complex ways to increase traffic from Google, there are also some very simple ways to increase traffic from Google that are often overlooked. In a series of blog posts, [...]]]></description>
			<content:encoded><![CDATA[<p>I have recently spoken with a couple different small business in the Ottawa area who are looking to increase traffic from Google. While there are many complex ways to increase traffic from Google, there are also some very simple ways to increase traffic from Google that are often overlooked. In a series of blog posts, I am calling &#8220;Simple Was to Increase Traffic from Google&#8221; I will profile some of these tactics so that you as a small business owner can easily implement to start increasing your traffic from Google.</p>
<p>The first tactic I will profile is getting listed in the &#8220;<a href="https://www.google.com/accounts/ServiceLogin?continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2Flookup%3Fhl%3Den-US%26gl%3DCA&#038;service=lbc&#038;hl=en-US&#038;gl=CA">Google Local Business Center</a>&#8220;. Any business with a regional location or focus should consider adding a listing to Google through this service. Why, you may ask? It will help customers and prospects find your website, faster and more frequently and the best part is that it is free.</p>
<p>The Google Local Business Center is an opportunity for you to tell Google about your business and link to your physical location. Google will use this information whenever it shows a map of your area.<br />
A searches for &#8220;<a href="http://www.robcharlebois.com/localbusinesscentermap.png" target="_blank">ottawa consultants</a>&#8221; in Google. As you can see a Google map was presented with a series of thumbtacks marking the location of various Ottawa consultants as well as more detail about their listing to the right of the map. The second example of how a user may find your local business listing is to navigate through Google maps. As Google maps usages increases more an more users will go to Google maps before the yellow pages or calling 411. Even I have started to use Google Maps on my blackberry as my new source of business information. To see Google maps and local business center in action searching for <a href="http://www.robcharlebois.com/localbusinesscentermap2.png" target="_blank">&#8220;Ottawa Consultants&#8221; click here.</a></p>
<p>Ok, so how do you get started? The first step is to create a <a href="https://www.google.com/accounts/NewAccount?continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2FbusinessCenter%3Fhl%3Den%26gl%3DUS&#038;service=lbc&#038;hl=en&#038;gl=US">Google account</a> if you do not have one already.<br />
Next, hit this <a href="https://www.google.com/accounts/ServiceLogin?continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2Flookup%3Fhl%3Den-US%26gl%3DCA&#038;service=lbc&#038;hl=en-US&#038;gl=CA">local business center login</a> page and sign in to your account.<br />
Next, answer Googles basic questions about your business. (Name, Address, Phone, etc)<br />
Google will then ask you to classify you business and then ask you to validate your business via PIN. You can either have the automated system call you and tell you the PIN for instant verification, or choose the SMS or post card options. Once you are validated your listing should begin to show in search results.</p>
<p>Good luck, this is a very simple ways to increase targeted local traffic from Google.</p>
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		<title>Canadian ECommerce and Online Marketing Networking Group on Linkedin</title>
		<link>http://www.robcharlebois.com/blog/2008/03/19/canadian-ecommerce-and-online-marketing-networking-group-on-linkedin/</link>
		<comments>http://www.robcharlebois.com/blog/2008/03/19/canadian-ecommerce-and-online-marketing-networking-group-on-linkedin/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 22:22:58 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[ECommerce]]></category>

		<category><![CDATA[Ottawa Online Marketing]]></category>

		<category><![CDATA[Recent Entries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2008/03/19/canadian-ecommerce-and-online-marketing-networking-group-on-linkedin/</guid>
		<description><![CDATA[I have started a new ecommerce and online marketing group on Linkedin to connect all of us who are working in related fields in Canada. If you are working in any of the following areas you qualify for this group:
online merchandising
conversion optimization
ecommerce sales and marketing management
electronic mail
paid search
natural search
affiliate marketing
metrics and analytics
You qualify for this [...]]]></description>
			<content:encoded><![CDATA[<p>I have started a new ecommerce and online marketing group on Linkedin to connect all of us who are working in related fields in Canada. If you are working in any of the following areas you qualify for this group:</p>
<li>online merchandising</li>
<li>conversion optimization</li>
<li>ecommerce sales and marketing management</li>
<li>electronic mail</li>
<li>paid search</li>
<li>natural search</li>
<li>affiliate marketing</li>
<li>metrics and analytics</li>
<p>You qualify for this group if you are working for an ecommerce business, an agency or are an independent consultant.</p>
<p>Joining this group will ultimately allow you to connect with thousands of professionals like yourself. You may be able to collaborate on problems to common problems, stay ahead of new technologies, gain insight into what&#8217;s working and what&#8217;s not from others and you may even uncover ecommerce employment opportunities.</p>
<p>Click here to join the <a href="http://www.linkedin.com/e/gis/73825/6C38102371E9">ecommerce and online marketing</a> networking group on Linkedin today.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Shotel Flash Photo Gallery Web Template for Picasa</title>
		<link>http://www.robcharlebois.com/blog/2008/01/23/shotel-flash-photo-gallery-web-template-for-picasa/</link>
		<comments>http://www.robcharlebois.com/blog/2008/01/23/shotel-flash-photo-gallery-web-template-for-picasa/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 06:13:06 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Picasa Flash Galleries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2008/01/23/shotel-flash-photo-gallery-web-template-for-picasa/</guid>
		<description><![CDATA[I am really not sure if this Picasa flash photo template came as a default in Picasa or if I downloaded it somewhere. If anyone knows who developed this flash photo gallery please email me or comment.
Anyhow, this gallery is a very simple mouseover type photo gallery, when you mouse over the navigation icons the [...]]]></description>
			<content:encoded><![CDATA[<p>I am really not sure if this Picasa flash photo template came as a default in Picasa or if I downloaded it somewhere. If anyone knows who developed this flash photo gallery please email me or comment.<br />
Anyhow, this gallery is a very simple mouseover type photo gallery, when you mouse over the navigation icons the photos will slide in one at a time. Its simple and slick. As far as flash photo galleries go, its a good one.<br />
I deployed it as quick as any of the others by exporting the template. Anyhow, I hope this helps you discover yet another Picasa photo gallery. It seems like many users are starting to find the site and are interested in more galleries so I will try to find a new web template photo gallery every couple of weeks and post it.<br />
<a href="http://robcharlebois.com/PSPGallery/index.html">Click here to see the Shotel Flash Photo Gallery in action.</a><br />
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		</item>
		<item>
		<title>SimpleViewer Flash Photo Gallery for Picasa from Airtight Interactive</title>
		<link>http://www.robcharlebois.com/blog/2007/12/01/simpleviewer-flash-photo-gallery-for-picasa-from-airtight-interactive/</link>
		<comments>http://www.robcharlebois.com/blog/2007/12/01/simpleviewer-flash-photo-gallery-for-picasa-from-airtight-interactive/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 22:31:37 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Picasa Flash Galleries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2007/12/01/simpleviewer-flash-photo-gallery-for-picasa-from-airtight-interactive/</guid>
		<description><![CDATA[In my quest for the coolest web gallery template I have found another Picasa template worth a note. SimpleViewer Photo Gallery from Airtight Interactive was quick and easy to install, I had it up in a few minutes. Similar to other templates its as easy as downloading the template package and putting into the Picasa [...]]]></description>
			<content:encoded><![CDATA[<p>In my quest for the coolest web gallery template I have found another Picasa template worth a note. SimpleViewer Photo Gallery from <a href="http://www.airtightinteractive.com/simpleviewer/auto_desktop_instruct.html#picasa">Airtight Interactive</a> was quick and easy to install, I had it up in a few minutes. Similar to other templates its as easy as downloading the template package and putting into the Picasa Web templates folder and then exporting your photos from Picasa.</p>
<p>The SimpleViewer template is the perfect template for an art or photo gallery. It presents users with a simple and easy way to view 9 of the gallery photos and easily page through thumbnails. A simple click on a thumbnail will change the main image to the selected photo.</p>
<p>In my <a href="http://robcharlebois.com/CorelPaintShopProPhotoGallery/index.html">test gallery</a> I have taken a series of photos from the Corel Paint Shop Pro Photo Community Gallery and loaded them into the SimpleViewer.</p>
<p><a href="http://robcharlebois.com/CorelPaintShopProPhotoGallery/index.html">Click here to check my sample SimpleViewer Flash Photo Gallery for Picasa.</a><br />
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		<item>
		<title>Experimenting with Youtube Adsense Units from Google</title>
		<link>http://www.robcharlebois.com/blog/2007/11/28/experimenting-with-youtube-adsense-units-from-google/</link>
		<comments>http://www.robcharlebois.com/blog/2007/11/28/experimenting-with-youtube-adsense-units-from-google/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 05:56:05 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Monetizing Content]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2007/11/28/experimenting-with-youtube-adsense-units-from-google/</guid>
		<description><![CDATA[I recently discovered that Google has integrated Youtube with the Adsense services. This changes gives Adsense advertiser the ability to distribute Youtube videos with integrated Adsense ads in order to generate revenue. If you are not familiar with Adsense, you should be since this is the service that can monetize your content by presenting Google [...]]]></description>
			<content:encoded><![CDATA[<p>I recently discovered that <a href="http://www.google.com">Google</a> has integrated <a href="http://www.youtube.com">Youtube</a> with the Adsense services. This changes gives <a href="https://www.google.com/adsense/login/en_US/">Adsense</a> advertiser the ability to distribute Youtube videos with integrated Adsense ads in order to generate revenue. If you are not familiar with Adsense, you should be since this is the service that can monetize your content by presenting Google sponsored ads to your users. When a user clicks on the ad, Google gets paid by the advertiser and you get a percentage of the revenue. </p>
<p><a href="http://www.papamedia.ca/youtubevideoads.html">Click here to see a sample of how you can earn money from integrating Youtube video ads to your website.</a><br />
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		<item>
		<title>ECommerce Conversion Rates and Conversion Rate Factors - Part 1</title>
		<link>http://www.robcharlebois.com/blog/2007/11/08/ecommerce-conversion-rates-and-conversion-rate-factors-part-1/</link>
		<comments>http://www.robcharlebois.com/blog/2007/11/08/ecommerce-conversion-rates-and-conversion-rate-factors-part-1/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 06:06:41 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[ECommerce]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2007/11/08/ecommerce-conversion-rates-and-conversion-rate-factors-part-1/</guid>
		<description><![CDATA[A colleague of mine from a previous company asked me recently&#8230;
&#8220;How do I raise conversion rates on my ECommerce site by 10%?&#8221;
He went on to tell me that if he simply raised conversion rates by 10% it would result in massive revenue growth and how he was convinced that a redesign was the most effective [...]]]></description>
			<content:encoded><![CDATA[<p>A colleague of mine from a previous company asked me recently&#8230;<br />
<strong>&#8220;How do I raise conversion rates on my ECommerce site by 10%?&#8221;</strong><br />
He went on to tell me that if he simply raised conversion rates by 10% it would result in massive revenue growth and how he was convinced that a redesign was the most effective thing he could do to raise conversion. While I agree that this could be a major opportunity we ended up discussing several other factors that should be considered when targeting your conversion rate for revenue growth.<br />
The factors that should be considered are not simply the design and functionality of your shopping cart, they are much more and begin earlier than your checkout. Some conversion rate factors are listed below:</p>
<ul>
<li>Targeted Marketing</li>
<li>Clarity of Marketing Message</li>
<li>Page Load Times</li>
<li>Presentation and Feel</li>
<li>Selection and Shopping Tools</li>
<li>Pricing and Competition</li>
<li>Reputation and Brand</li>
<li>Site Trust and Legitimacy</li>
<li>Return Policy</li>
<li>Delivery Times</li>
<li>Shipping Costs</li>
<li>Credit Card Processing and Card Validation</li>
</ul>
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<p>With all of these factors it is really hard to pick and prioritize where to spend your conversion rate improvement efforts. It was clear after this conversation that although an important factor, the shopping cart is only one factor affecting your conversion rate.<br />
<a href="http://www.clickz.com/showPage.html?page=3626893">For more information on conversion rate basics</a> have a look at this article from Bryan Eisenberg written on the ClickZ network.</p>
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		<item>
		<title>Converting Videos and Copying Videos for PC and Mobile Devices</title>
		<link>http://www.robcharlebois.com/blog/2007/11/06/converting-videos-and-copying-videos-for-pc-and-mobile-devices/</link>
		<comments>http://www.robcharlebois.com/blog/2007/11/06/converting-videos-and-copying-videos-for-pc-and-mobile-devices/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 18:46:26 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Recent Entries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2007/11/06/converting-videos-and-copying-videos-for-pc-and-mobile-devices/</guid>
		<description><![CDATA[I had the chance to test the new version of DVD Copy 6 from Corel today and was surprised by the breadth of features that are packed into the product. Little did I know, with this product you can convert almost any video file format to any other video file format as well as copy [...]]]></description>
			<content:encoded><![CDATA[<p>I had the chance to test the new version of DVD Copy 6 from Corel today and was surprised by the breadth of features that are packed into the product. Little did I know, with this product you can convert almost any video file format to any other video file format as well as copy your videos to popular mobile devices such as the iPhone, PSP and iPod, and its easier than you think.</p>
<p>See the list of supported file formats and features listed below:<br />
<strong>DivX® HD Support</strong> - Import and create High-definition DivX® HD video files of up to 1280&#215;720 frame size. Burn 2 hours of High-definition video to DVD discs with the original subtitles, audio tracks and even interactive navigation menus, that plays on DivX Hi-Def DVD players.<br />
<strong>AVCHD support</strong> – DVD Copy 6 will recognize AVCHD video folders imported from you camcorder, and convert them to the format of your choice. Even import directly from you DVD-based camera.<br />
<strong>XVid support</strong> – DVD Copy 6 now supports this popular P2P file format, giving you access to much more material.<br />
<strong>Support for more portable devices</strong> – Convert your video to go! MPEG-4 and H.264 templates are available for the Apple iPhone™, as well as a variety of mobile phones and PDAs, and Zune™. Send video directly to iPod® and PSP® without intermediate steps.<br />
<strong>TiVo® Support</strong> – Let DVD Copy 6 Plus take care of converting your TiVo Series 2-recorded files to DVD disc or mobile device.</p>
<p>All in all I think the features in this product make this software invaluable to anyone downloading  videos and looking to convert and load them on to their iPod, iPhone, PSP and more. I urge you to download the <a href="http://www.corel.com/servlet/Satellite?pagename=CorelCom/ProcessLayout&#038;lc=en&#038;ppg=CorelCorp/Trials/DownloadContainer">trial</a> and give it a try.</p>
<p>After you do please post your comments here so that others can benefit from your experience.</p>
<p><img src="http://www.corel.com/img/content/products/dvdcopy6/main_2.jpg" alt="covert video formats" /><br />
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</script></p>
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			<wfw:commentRss>http://www.robcharlebois.com/blog/2007/11/06/converting-videos-and-copying-videos-for-pc-and-mobile-devices/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Very Powerful Open Source ECommerce Platform.</title>
		<link>http://www.robcharlebois.com/blog/2007/11/05/very-powerful-open-source-ecommerce-platform/</link>
		<comments>http://www.robcharlebois.com/blog/2007/11/05/very-powerful-open-source-ecommerce-platform/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 04:14:47 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[ECommerce]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2007/11/05/very-powerful-open-source-ecommerce-platform/</guid>
		<description><![CDATA[By far the best one I have seen to date. I had a quick look at the Magento ECommerce Platform and was truly amazed with the power. My hat is off the team at Magento. Out of anything I have written about to date this is by far the most exciting. Some of the customer [...]]]></description>
			<content:encoded><![CDATA[<p>By far the best one I have seen to date. I had a quick look at the <a href="http://www.magentocommerce.com/">Magento ECommerce Platform</a> and was truly amazed with the power. My hat is off the team at Magento. Out of anything I have written about to date this is by far the most exciting. Some of the customer facing features are&#8230;</p>
<ul>
<li>Search Engine Optimization (SEO)</li>
<li>Customer Communication</li>
<li>Ship to Multiple Addresses</li>
<li>Search</li>
<li>Product Comparison</li>
<li>Layered Navigation</li>
<li>Product Tagging</li>
<li>Product Reviews</li>
<li>Wishlist</li>
<li>Checkout</li>
<li>Shopping Cart</li>
<li>Customer Accounts</li>
</ul>
<p>From a quick look at the backend it has everything you need and more. Check out <a href="http://www.magentocommerce.com/features">Magento</a> when you get a chance. <br />
<script type="text/javascript"><!--
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]]></content:encoded>
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		<item>
		<title>Flash Photo Stack, another great Gallery for Picasa</title>
		<link>http://www.robcharlebois.com/blog/2007/11/03/flash-photo-stack-another-great-gallery/</link>
		<comments>http://www.robcharlebois.com/blog/2007/11/03/flash-photo-stack-another-great-gallery/#comments</comments>
		<pubDate>Sat, 03 Nov 2007 02:10:26 +0000</pubDate>
		<dc:creator>PapaG</dc:creator>
		
		<category><![CDATA[Picasa Flash Galleries]]></category>

		<category><![CDATA[Recent Entries]]></category>

		<guid isPermaLink="false">http://www.robcharlebois.com/blog/2007/11/03/flash-photo-stack-another-great-gallery/</guid>
		<description><![CDATA[Ok, I there is another very cool gallery, called the Flash Photo Stack, another great Picasa template from Paul van Roekel.
This gallery lets you arrange your photo in a stack of photo with users flipping through the stack. 
Click here to see the flash photo stack gallery of me and my friends wakeboarding on the [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, I there is another very cool gallery, called the <a href="http://www.paulvanroekel.nl/picasa/" target="_blank">Flash Photo Stack</a>, another great Picasa template from Paul van Roekel.<br />
This gallery lets you arrange your photo in a stack of photo with users flipping through the stack. <br />
<a href="http://www.robcharlebois.com/wakeboarding2/index.html" target="_blank">Click here to see the flash photo stack gallery</a> of me and my friends wakeboarding on the Ottawa river.<br /><script type="text/javascript"><!--
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</script><br />
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src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></p>
]]></content:encoded>
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